In love with details, design and beautiful things, there is nothing more exciting than experiencing the “big picture” at a live marketing event.
With the maxim “Things conceived may give reason for thinking, but only experiences will revive.” (Paul von Heyse), I’m passionate about organizing events, bringing people together and inspiring people with happenings.
I studied economics with a major in Marketing (Bachelor of Science) at Goethe University Frankfurt. In 2011, I did my Master’s Degree at Victoria University in Business Marketing with a focus on Major Events. Before I decided to become a freelancer, I gained work experience in trade fair and conventions management at the company Grifols.
Additionally, I worked as the co-founder at the start up company BloggerBoxx Communications focusing on influencer marketing with the aim to connect brands, influencer and follower and realize authentic product placements.
Are you planning an event like for example a product launch, a networking event, a blogger event, an incentive event or the participation in a trade show? I’m happy to help out with my expertise, ideas and performance. Both is possible: Either at your office or at mine.
Are you looking for an unique event or live-marketing project to increase your brand awareness, to enhance your customer loyalty or to motivate your employees?
I will support your project from head to toe – from the idea to the concept to the implementation.
Do you already have the idea for an event or live-marketing project, but are missing the concept and the hand for the implementation?
I will help with providing the concept, taking over the project management and organizing the realization.
Do you need a helping hand or looking for somebody who takes care of a particular sub-project of your event or live-marketing project?
I will support your project with specific puzzle pieces, like e.g. the organization of catering, entertainment, side events or guest management.
Next Generation Mobility!
The engineering company TE Connectivity participates the Battery Show Europe annually to present the latest connectivity and sensor solutions for electric and hybrid vehicles. Besides the branded booth, TE Connectivity provides ’TechTalks‘ during the show to inform 8,000 trade visitors and to create brand awareness.
Roadshow – Everywhere you want to be
Visa Germany initiated a field marketing tour throughout Germany. More than 260 promoters are on duty and cover a distance of 3427 kilometers within 10 days to visit gastronomer and merchants. The purpose of the tour is to increase awareness for credit card acceptance and to gain insights and sound bits from the current market situation.
Product Placement on the next level!
Secret Suite by BloggerBoxx is the very first gifting lounge in Germany. The event takes place during Fashion Week Berlin, twice a year. A limited number of high end brands have the opportunity to present a selection of their latest trends to an elite group of influencers and top bloggers in the most authentic way. The purpose of the event is to network with top bloggers and to acquire authentic product placement on their social media channels.
Influencer Marketing – Get dressed for the first row!
During the Fitting Event for the fashion label Laurèl, selected top bloggers get dressed for the Laurèl Fashion Show and are seated in the front row. In an exclusive atmosphere, bloggers select their outfits and freshen up with hairstyling and make-up for the show. Part of the Fitting Event is a street style photoshoot, before heading together to the Fashion Show. The purpose of the event is to encourage the relationship of a key group of influencers, to expand the brand awareness through these influencers and their social media channels, as well as to give the overall Fashion Show the Laurèl-Look.
Place your product in a trade show!
The pharmaceutical company Grifols participates on a regular basis at subject specific conventions with approximately 7,000 trade visitors. The company is attending the conventions with a branded booth and symposium to increase the awareness of specific diseases, to expand the brand awareness and to encourage the customer relations.
The Clash of Creative Cultures!
Once a year the Art Directors Club Germany (ADC) e.V. asks the creative industry to submit and exhibit their most creative works at the ADC Festival, a juried exhibition. Over 9,000 works are displayed and awarded with bronze, silver or gold “nails”, judged by the ADC juries. This is one of the most important awards within the communications industry.
If you have a project in mind or are simply interested in finding out more, get in touch and let’s get things started.
+49 173 990 6827